To understand the concept let’s just understand, what metaverse exactly is…?
We will understand it with the help of an example. Let’s just imagine that we have a pair of spectacles that has an ability to virtually augment our offices/workspaces in our room so we don’t have to be physically present anywhere. The augmented space won’t be real but it will be pretty near to reality. As the technology will advance with advancing time that virtually augmented space will keep on getting much realistic.
Replicating the real-world using advanced revolutionary technologies such as AR and VR is the main and basic ability of Metaverse. As metaverse is the next iteration of social media platforms and internet, it offers tremendous business opportunities to worldwide enterprises.
For instance, in the upcoming era
- With the help of metaverse advertising is going to be on another level using the already existed technology of storytelling experiences in 3D.
- The interoperable concept of metaverse project will help all businesses to host or attend any event digitally.
- Global brands can interact with their audience with the help of metaverse in the ecommerce businesses without any geological barriers.
- Digital wallets are also supported in metaverse with the help of which enterprises can carry out seamless transactions all over its virtual ecosystem.
Businesses have more than single ways of benefit due to metaverse. It is assumed that every business will hold metaverse applications according to their business models and user needs. As per the recent survey conducted during March 2022, over 17% of the global IT businesses have invested themselves in Metaverse. On the other hand, business sectors such as Finance, Education, Healthcare, and Marketing are moving to work with metaverse between 9-12%.
With the above data mentioned Metaverse has made its implementation and popularity in business landscape.
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